DAILY SCOOP

United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

Also: Starbucks highlights sustainability for National Coffee Day, TikTok unveils new ad tools, Warner Music and Twitch announce partnership, and more.

DIVERSITY AND INCLUSION

How writers can be inclusive with their use of pronouns

Although many grammar authorities have adopted the use of the singular ‘they’ for the past few years, historians say the use of the singular ‘they’ dates back to the 1600s.

COMMUNICATING UP

Measurement needs rebranding

Consider these suggestions on how to reframe this crucial part of the PR process.

THE WORKPLACE

How companies can bolster employees’ psychological safety

Read on to learn how to create an open, empathetic and understanding climate that values feedback and assures employees that they can safely ask questions, make mistakes or take risks.

DIVERSITY AND INCLUSION

Video: Answering 3 common questions on gender-neutral pronouns

DE&I expert Kim Clark offers insights on how to avoid misgendering colleagues and acquaintances, along with best practices for more inclusive workplace communication.

THE WORKPLACE

How comms can work with IT to streamline the hybrid workplace

A new report from Beezy offers insights on the challenges facing remote teams and digital workplace tools.

DAILY SCOOP

Pfizer CEO suggests annual COVID booster shots, the average American workweek lengthens, and Facebook pauses Instagram for Kids project

Also: Panera offers parents free java for National Coffee Day, Ford announces plans to bolster electric vehicle supply chain, TikTok hits a billion monthly users, and more.

SOCIAL MEDIA

How your social media strategy hurts more than it helps

Just posting about your product on a handful of platforms won’t be enough to attract new audiences.

PR INDUSTRY

‘I Want You’—How Uncle Sam helped invent public relations

A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.

PR INDUSTRY

Don’t believe these 3 PR myths

The narrative about the industry as portrayed on TV and film isn’t always accurate.

DAILY SCOOP

Costco reinstates pandemic purchase limits, small businesses refuse to automate customer service, and Delta looks to ban unruly passengers

Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.

MARKETING

3 marketing principles for reaching Hispanic audiences

Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.

MEDIA RELATIONS

3 PR lessons learned from experience in broadcast media

Working with TV news outlets, you learn the importance of captivating images and simplicity in storytelling.

THE WORKPLACE

6 steps to humanize, personalize and maximize your employee comms

Blasting out the same generic message to everyone won’t cut it anymore. Here’s how to craft content that’ll resonate with your diverse, unique workforce.