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| 180LA pays homage in 'We Can Do IT' By Erik Oster For its latest spot promoting for-profit institution University of Phoenix, 180LA turned to a ubiquitous symbol of American working women dating back to World War II: Rosie the Riveter. In the animated 60-second spot, Rosie fulfills her usual role as an inspiring feminist icon. When a tireless mother sees the classic "We Can Do It"... Read more » |
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| Can busy people still feel beautiful? By Angela Natividad |
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| Droga5 delves into the product By Patrick Coffee |
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| Circus-inspired packaging, and don't sweat the calorie count By Robert Klara |
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| Michelle Tang joins the Omnicom digital agency By Erik Oster Omnicom-owned digital agency Organic has hired Michelle Tang as chief growth officer. In the role, Tang will lead new business efforts, cross-network collaboration and agency marketing while reporting to Organic CEO David Shulman. "I am so pleased to be able to work alongside Michelle for a second time in our careers, and know she will... Read more » |
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| Swarm founders focus on mobile engagement By Marty Swant Few agencies (if any) can say they started with a road trip. For Swarm, it all began in 2013 when several busloads of entrepreneurs and developers drove from locations around the U.S. to Austin, Texas, for SXSW, competing to build a product to pitch to investors by the time they arrived. A traveler (partner Valerie... Read more » |
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| Spoiler: it's a casino ad By Patrick Coffee Given the glut of trailers for this weekend's theatrical relaunch of Baywatch, one can be forgiven for thinking David Hasselhoff had settled into his role as elder statesman of the "beach babes" genre. But The Hoff never stops. Dwayne "The Rock" Johnson and Zac Efron may be the new faces of the property that made... Read more » |
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| Featured Jobs | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| Campaign invites all to sample the 'freedom to roam' By Patrick Coffee At nearly 173,000 square miles, the country of Sweden is a little bit bigger than your average apartment or mountain house. But true innovation knows no physical or virtual boundaries, and the official tourism group Visit Sweden proved that point this week by listing the entirety of Scandinavia's largest country on Airbnb. Curious globe-trotters with... Read more » |
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| Welcome to America By T.L. Stanley On a recent Saturday afternoon, hundreds of volunteers gathered in a park in the flight path of Los Angeles International Airport and held up giant signs that spelled out "welcome," aiming to make arriving visitors feel at home before they even landed. The greetings, written in English, Spanish, Mandarin and Arabic, were part of the... Read more » |
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| Consumers love their timeless, versatile and all-American virtues By Robert Klara Until six years ago, Linda Braden lived a normal life as a wife, mother of two and a public relations executive. But then something happened that would change her life forever. It wasn't an accident or illness, a religious conversion or winning the lottery. No--what changed Linda Braden's life was the Mason jar. "I was... Read more » |
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