Hi,
To enhance the consumer experience, automakers are utilizing connectivity in innovative ways. One strategy is through software-defined vehicles (SDV), which can influence pricing and revenue generation. Subscription services driven by connectivity have the potential to reshape the automotive revenue model.
The question remains: will consumers be willing to pay for software upgrades and premium features in their vehicles?
Join Mamatha Chamarthi, Global SVP of Software & Business Management, Stellantis at AutoTech: Detroit, June 5-6 for a keynote fireside chat, as she unlocks the future through connectivity and SDV. | 
