Hi John,
Amazon may be the largest retail media player, but convenience store chains like 7-Eleven and Casey’s are getting in on the action too. 7-Eleven first launched its online efforts in October 2022, and now plans to explore in-store partnerships in its 9,400-plus stores across 38 US states—a unique opportunity for the company to grow its advertising reach even further. To help you better understand retail media networks, we invite you to read the white paper, compliments of Placer.ai.
Enjoy the white paper,
eMarketer Editors
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 | | | Retail media networks have taken the advertising world by storm. To maximize this channel, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits and behavior.
This white paper examines the ways retailers and advertising partners, including The Home Depot and The Kroger Co., can optimize retail media strategies by tapping into location intelligence on brick-and-mortar retail consumers.
Download this white paper, and find out: - Why foot traffic data is relevant for online retail media networks
- How location intelligence provides visibility into hyper-local consumer preferences
- Why retailers should look at weekly and hourly in-store patterns to price ads
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