With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users worldwide and 113M in the U.S, TikTok has become essential for marketers.

In their latest report, “Driving TikTok ad effectiveness”, DISQO used their CX platform to understand how consumers engage with brands on TikTok and how their ads impact buying behaviors. Download the report to learn how to appear culturally relevant with consumers, what attracts consumers to the platform, and how to measure ad effectiveness with Brand Lift and Outcomes Lift solutions that can compare TikTok to other channels