WHITE PAPER Unlocking insights into the supplement consumer: 2022 trends and opportunities
As part of its annual report on U.S. supplement trends and consumer insights, MarketPlace surveyed an online panel of 766 supplement consumers in March 2022 regarding their awareness, attitudes, and behaviors related to the category. This white paper presents several findings from the study, comparisons to MarketPlace’s 2020 human supplement study, and implications for supplement ingredient companies, manufacturers, and CPG brands. | 
