Good Morning!

Video ad platform Unruly is out with a new study that supplies data-points about how consumer behavior has changed in this age of the COVID-19 pandemic.

The report finds: Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy.

Also, Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month.

After Adv.Cake started to identify and to block various webmasters that feature coupons and cashback, the brand own context ad has become way more effective.