Breaking with past practice, Snapchat will start testing unskippable ads next month in some of its shows.

At the Digiday Programmatic Marketing Summit Europe this week, advertisers and agencies agreed that transparency in ad buying is an issue, but both parties believe the other should take more responsibility for addressing it.

Social platforms like Facebook don't accept ads for cannabis products, but this doesn't stop marijuana businesses from advertising on them. Here's how these companies skirt the bans.

To boost its paid subscription business and its pitch to third-party distribution platforms like YouTube, digital video news publisher The Young Turks Network is launching a mobile app that puts its paywalled and free content in one place.

On the latest episode of Starting Out: Nancy Reyes, managing director of TBWA\Chiat\Day in New York, explains why she'll always be "devoted to the idea of earning it."

Twitter's comeback has been partly fueled by video focus. Learn how at the Digiday Video Summit as we hear from their vp of emerging content products Mike Park. Register now.

The Digiday WorkLife Awards help companies attract and retain talent by showcasing the strongest company cultures in media and marketing. Enter today in categories including Most Passionate Employees, Most Innovative Culture and more.

 

Unskippable six-second video ads are coming to Snapchat

Lucia Moses

Once reluctant to force ads on its users, the messaging app will start testing nonskippable ads in the shows that run in its media section.

Advertisers, agencies agree transparency in ad buying is a problem, but not so much on the blame

Seb Joseph

Advertisers and agencies are debating whether programmatic is moving away from “lawlessness” to a more civilized programmatic kingdom.

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Infographic: How does your resume compare to an AI's?

Sponsored Content IBM Watson Marketing

From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing.

How the growing weed industry gets around anti-cannabis ad policies on Facebook and other platforms

Ilyse Liffreing

Faced with regulatory nightmares, cannabis companies are shuffling more money into influencer partnerships.

The Young Turks debuts mobile app to grow its subscription business

Tim Peterson

The app will put The Young Turks Network’s free YouTube, Facebook and Spotify content and subscriber-only content from its site in one place.

Analyzing attribution: Effectively measuring marketing in the digital world

Sponsored Content Bazaarvoice

To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice.

Three questions Congress should've asked Mark Zuckerberg

Sponsored Content AppNexus

Two weeks ago, Mark Zuckerberg went before Congress to explain himself. As the chief strategy officer of an advertising technology company and someone who understands how user data translates to ad targeting, I think that these hearings have only scratched the surface. Sponsored by AppNexus.

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Careers Title
 
April 18, 2018
Senior Account Manager
Digital Remedy
New York, NY
 
April 17, 2018
Digital Sales Manager
WRBL TV
Columbus, GA
 
April 17, 2018
Marketing Manager
MarketMuse
New York, NY
 
 

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Events Title
 
April 25 - 27, 2018
Digiday Programmatic Marketing Summit Europe
Estoril, Portugal
 
May 1, 2018
Digiday Hot Topic UK: GDPR
London, UK
 
May 3, 2018
Digiday Hot Topic: Commerce for Publishers
New York, NY
 
 

ALL EVENTS