75% of consumers will be doing at least half, if not all, of their holiday shopping online this winter, and 41% believe that TV ads are amongst the most influential of media channels in terms of inspiring their holiday purchase decisions.
Tremor Video, in partnership with Unruly, conducted research to uncover the nuanced shopping behaviors and content viewing habits we can expect from consumers this holiday season, as well as to gauge their enthusiasm for the upcoming holidays amidst the ongoing pandemic.
