Research shows that the category “Mood, mental health and stress management” ranks high among the health concerns that drive women’s dietary supplement purchases. Yet in 2023, supplement launches in North America fell short of giving women what they say they want.

Download this infographic to learn more about the largely untapped market for probiotic products designed specifically for women — at all stages of life.

The time is NOW to develop and provide the customized ingredient blends and ingredients women want and need.