Insights from Linda Yaccarino's Interview on X's (formerly Twitter) direction under Elon Musk Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. Additional coverage: Other things to know about - While business-to-business and business-to-consumer advertising methods are different for a reason, there are aspects of B2C that B2B marketers can — and should — leverage, such as spotlighting promises rather than features alone. Produced in partnership with Marketecture.
- As publishers look to monetize their audiences and build deeper relationships with brands, they are changing their approaches to open marketplaces and direct-sold deals. Publishers: Take this survey and tell us how you’re creating engagement and positive ad outcomes for a $5 gift card. Sponsored by Permutive.
- The Atlanta Hawks leveraged automated media buying technology to deliver sequential CTV ads with timely, game-specific CTAs. Sponsored by MNTN.
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| | | | | Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. | | |
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howdy! | | | | | It would appear that investors’ enthusiasm for the CTV narrative that has served TTD, Magnite and PubMatic so well for the last 18 months is starting to plateau. | | |
| | | | | In-game advertising can take several forms, but advertisers must understand the difference between advertising in games and intrinsic in-game advertising. | | |
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howdy! | | | | | As AR/VR becomes more accessible, advertisers experiment with so-called faux out of home ads, blurring lines between physical and digital reality. | | |
| | | | | As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. | | |
howdy! | | | | | Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, signals how the company is playing the long game with its competitive gaming products. | | |
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| | | | | Brands are turning to CTV automation solutions that balance campaign reach with performance goals to avoid wasted spend. | | |
howdy! | | | | | As the AI boom continues, agencies are pitching digital twinning. But what is it? Its uses are actually a bit varied. | | |
howdy! | | | | | While AI needs data to be trained and become smarter, what data should be used for that? | | |
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