Hear from top content experts representing leading global brands! Check out the full agenda + don't miss:

Lunch-and-learn round tables
and

Upfront sessions
(more details below)

PLEASE NOTE: Both the Lunch-and-Learns and the Upfronts require pre-sign-up (online or on-site) due to limited capacity.

THE GLOBE AND MAIL UPFRONT:

How to leverage brand purpose to tell engaging stories

Study after study confirms millennial and Gen Z consumers care as much about what a brand stands for as they do about its products or services. That's why startups increasingly bake purpose into their DNA, while legacy brands are scrambling to resurrect lost missions or create new ones.

The Globe and Mail's Jon Banack and Sean Stanleigh will dive into the best practices of using purpose as a platform for great storytelling.

OATH UPFRONT:

Attention as the new currency, how branded content is helping advertisers break through the clutter

It is important to understand what meaningful storytelling is and what edge you need to cut through the clutter.

As head of RYOT studio Canada Mark Charles works with some of the market's most influential brands to create engaging content that wins over hearts and minds. Join Mark as he looks at key components that make a great branded content experience.

GOOGLE UPFRONT:

The pivot to mass personalization

Tech-aided personalization is changing the world.

As we grow accustomed to personalized products, services, and experiences we start to expect and reward brands that tailor their communication with us as individuals in mind. More than ever before, marketers have both the data and tools at their disposal to shift to mass one-to-one marketing.

LUNCH-AND-LEARN ROUND TABLES

Sign-ups for the Lunch-and-Learn round tables will be available on-site at the registration desk. Space is limited!

March 28 | Arcadian Court, Toronto
atomicon.strategyonline.ca

For registration inquiries, please contact:
Lia Minquini • lminquini@brunico.com • 416 408 2300 x282

For sponsorship inquiries, please contact:
Lisa Faktor • lfaktor@brunico.com • 416 408 2300 x477