| | Leveraging User Data: How Mr. Lube Achieved a 222% Lift in Customer Engagement by Creating a Personalized Experience | Date: | Wednesday, May 24, 2017 | Time: | 2:00 p.m. - 2:30 p.m. (EDT) |
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| Fresh off the stage from MarketingSherpa Summit 2017, Andrea Shaikin, (Former) Director of Customer Experience and Engagement, Mr. Lube, will join us next week to give an inside look at the insights shared during her session at Summit.
In this webinar, Andrea will discuss how her team identified the need to use data for the purpose of identifying customer behavior which provided rich customer insights for the delivery of more personalized messages along the purchase process. You will learn: - How to determine what data is most important
- How to transform that data into rich customer insights
- How those insights can inform personalized messaging
- How to leverage personalization across an entire purchase process
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