Rules of Engagement for Influencer Marketing Wednesday July 12, 2017 | 12:00 PM - 1:00 PM CDT Influencer marketing is a burgeoning industry where brands pay social influencers to recommend their products to the people who trust and follow their advice. Influencers have vast audiences -- and foodie and fitness consumers love them because of their authenticity. But campaign execution brings its own challenges. The FTC is warning social media influencers and other brand marketers with large online followings to properly disclose relationships with brands when endorsing or promoting products on social media. The Commission has put dozens of influencers on notice for failing to adequately disclose the fact that their posts are ads for which they were generously compensated. This session will take a deep-dive into the FTC’s detailed guides for influencer marketing, review case studies and offer best practices for structuring a legally complaint influencer campaign.
Key takeaways from this webinar include: • Learning the regulatory risks and liabilities for agencies, brand marketers and influencers
• Understanding what constitutes a paid endorsement
• Understanding why a robust influencer marketing compliance program is critical to your business | 