Hi John,

By 2025, connected TV (CTV) will account for all growth in the converged TV market, according to our forecasts. 

As the TV advertising market moves toward cross-media measurement, legacy currency provider Nielsen continues to lead the competition. 

Download a complimentary copy of our analyst report, “Ad Measurement Trends H1 2024.” Find out which currency provider is favored to prevail this upfront season, and more.

Receive your copy. This EMARKETER analyst report is presented by Cint.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in TV ad measurement. Thank you!