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The Present and Future of TV SpendingApril 25, 2019 With the ever-changing landscape of TV advertising, there is a scramble to piece together total reach now that more people are cutting the cord. Do you buy OTT ads to replace the audience? What about Digital Video? And how much money will move from branding on TV networks to personalized ads via Advanced TV (addressable, programmatic)? All this and more will be tackled at this year’s Outfront. We're gathering 10 Heads of Investment at the top agencies during this upfront season to discuss this years market, as well as what the future of TV spending might look like. Registration is now open– join us for a special event you will not want to miss! Discover More Register Now Mediapost Communications1460 Broadway, New York, NY 10036 Preferences | Unsubscribe |
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