Insider Intelligence

CTV and TV Ad Measurement Trends

As the upfronts continue, marketers wonder what will be the next big hit. Check out our latest content on the ever changing linear and connected TV (CTV) landscape:

The End of Peak TV \| EMARKETER analyst report, presented by MNTN

Ad Measurement Trends H1 2024 \| EMARKETER analyst report, presented by Cint

Make Sense of TV Ad Measurement in 2024: What You Need to Know \| Meet the Analyst Webinar, made possible by Attain

Best,
EMARKETER Editors

P.S. It’s nice to share! Please forward these insights to colleagues interested in linear and CTV.