Hi John,
Many marketers are dissatisfied with campaign measurement across media types. In fact, 32% of US marketers find inconsistent measurement to be a challenge for ads running on connected TV, digital video, and linear TV, according to an Innovid study.
As we move closer to a cookieless world, marketers will need a fresh and adaptable measurement approach to combat challenges and inconsistencies.
Join us for a live Tech-Talk Webinar, featuring our guest from Captify. You’ll gain insight into how to pivot your existing measurement strategy to find meaning from your campaign’s performance without relying on cookies.
Register here for “Revolutionizing Your Measurement Strategy: Tried-and-True Techniques for the Modern Marketer,” presented by Captify, to learn about:
- The challenges media companies are grappling with to provide accurate measurement without cookies
- Why you should apply nondigital frameworks to your campaigns in today’s digital landscape
- How to successfully leverage new sources, like on-site search data, to deliver next-generation measurement
Please reserve your seat today. Space is limited. This webinar will take place on Thursday, June 8 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by Captify.
Sincerely,
eMarketer Editors |
