The clock is ticking! Google Analytics 4 (GA4) is causing major challenges for businesses and marketers.

Fospha has outlined what GA4 is, the challenges it brings, and actionable solutions to help you successfully transition to GA.

Learn about the biggest challenge of losing historical data, the shift to event-based metrics, customization requirements, missing standard reports, and more.

Read on to prepare for a smooth transition before the platform is phased out in July 2023.

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