How to answer questions about schools, neighborhoods | 3 rules to protect your marketing from copyright claims | Use a slow winter to prep for spring sales
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Clients often want to know about neighborhood safety and the quality of school districts when shopping for a home. Pause before you give a response and make sure you don't run afoul of fair housing laws.
You have blogs, brochures and social media pages to fill with content, and a photo can be worth a thousand words—or a stiff financial penalty if you're not minding copyright laws.
Marketing executives talk about the big changes within social platforms last year and how they are affecting strategies, including the shifts to first-party data, creator-led content, social commerce and niche communities. "As TikTok and Instagram compete for audiences' attention, the content differences between the two will continue to blur," says Gartner Marketing's Claudia Ratterman.
One of the brokers from Netflix's hit reality show discusses the difference between real estate on TV and in real life—and why agents should know the difference.
Data from the Census Bureau and the Department of Housing and Urban Development indicates housing starts have fallen significantly in four of the past five months. Additionally, an alternative dataset on issuance of building permits shows they dwindled throughout 2022.
Baffle CEO Ameesh Divatia writes that data privacy compliance likely will become a top business priority in 2023, mainly because the number of regulations is expanding. "Many business leaders have told me that trying to satisfy each law is akin to walking in the rain without getting wet," Divatia notes.
Chris Herbert of the Joint Center for Housing Studies at Harvard University explains how homeownership remains an important way for Americans to build wealth. At the same time, many Americans remain priced out of the market.
The Federal Housing Finance Agency is carrying out its first significant review of the Federal Home Loan Bank System since the system's 1932 inception. The outcome of the review could lead to an overhaul that critics have been seeking for some time, which may have big ramifications for the system's users, from large banks and insurers to community banks.
A law that took effect at the beginning of the year effectively places a two-year moratorium on foreign investors' purchases of homes in Canada, with exceptions for immigrants and noncitizen permanent residents, and was enacted amid concerns that foreign investors were buying myriad properties and causing home prices to soar. Meanwhile, economists and other experts say Canada's real estate sector appears poised for further cooling this year.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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