Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. But technology today enables far more useful metrics to analyze earned media. 

Join this panel webinar to learn from top PR executives from BitGo, Mimecast, Sophos and Onclusive. They will discuss how they have leveraged data to increase their budget, expand their team, and advance their careers.

Date: Thursday, April, 30 at 10AM PT / 1pm ET

In this webinar, you’ll learn:

1. What data and metrics are most important to executives
2. How to get executive alignment and buy-in on PR
3. How to track key PR & communications metrics
4. And, the best method to showcase your PR results

Best,

Team Onclusive