Presenter: Sarah Tsai, Marketing Automation & Sales Enablement Specialist, Ready, Set, Grow.

Given the costs of marketing/sales in today's ever-changing landscape, what should you be looking at when it comes to marketing and sales strategies? Discover how to use data to improve your tactics and strategies, and how to project marketing and sales ROI based on an informed strategy.

Takeaways Attendees Can Expect:

• Learn the basics of Google Analytics and why it matters to your business. 
  
• Discover all the moving parts to be able to manage your ROI effectively and the tool to do so. 
  
• Find what key metrics to look for when managing your marketing and sales ROI.