| | John, This time of year, many marketers have a fortunate challenge – money to spend with a clear deadline attached. Marketing Leaders say: I have some 2019 marketing budget left over. How can I spend it to set my team up for success? Entrepreneurs say: I need to get it in December so I can write that off. Marketers say: I haven’t used my annual individual education budget yet, and the year is almost over. To help get the most juice from that last budget expenditure squeeze, you can get any MECLABS Institute online course for just $500 (normally $695) until Tuesday, December 17th, by using scholarship code Course500 at MECLABS.com/Course500. This conversion marketing training is available anytime, anywhere and features subjects that are essential to marketing success: Landing Page Optimization – Learn how to look at any marketing offer and understand what factors you can change to improve the likelihood of conversion on that offer. Value Proposition – Gain the skill of identifying and measuring a strong (or weak) value proposition and then increasing the force of that value prop. Email Messaging – Discover a systematic approach to tipping the exchange fulcrum and achieving more “yes(s)” in your email capture process and from your email sends. Online Testing – Become proficient in determining where to test, what to test, and how to turn basic testing data into customer wisdom. Marketers, get a certification with each course that you can add to your résumé or CV in a “Professional Development” section. Entrepreneurs, get a proven process for distilling your company’s value prop to an effective message you can communicate to potential investors, customers, employees, partners and vendors. Marketing leaders, we’ve stacked this discount to encourage team-wide training on these methodologies. The more you invest in your customers the more you save. Using scholarship code Course500 you get two courses for only $792, four for $1583, and five for $1632. And everyone gets the skills they need to improve marketing results today and throughout the year 2020. Here’s to getting better results by building stronger skills, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa MarketingExperiments MECLABS Institute P.S. Some examples of how the methodology behind these courses have helped marketers get results: Bryce used the MECLABS thought sequence process to help a travel website double site conversion rates. Xristopher drove a massive open rate increase for a premium natural nutrition company. Metodi increased Facebook ad engagement for a shoe repair shop. Troy increased lead form conversion 31% for his B2B client. Villy increased email preference center form submissions 120% for the largest wholesale distributor of residential and commercial plumbing supplies. |
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