Use "long-tail" thinking to fix short-term problems

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The keys to building valued, lasting relationships | Do you need a freelancer or W-2 employee? | Apple to invest $1B in new Raleigh, N.C., campus

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April 27, 2021

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Getting Ahead

Use "long-tail" thinking to fix short-term problems Instead of continually dealing with irritations at work, use "long-tail" thinking to set boundaries or overhaul how a problem gets solved. "What we often fail to recognize is that some tasks that seem 'not worth it' in the moment may save us one hundred times the time and aggravation over the long run," writes Greg McKeown, author of "Effortless: Make It Easy to Do What Matters Most." Full Story: Fast Company (tiered subscription model) (4/26)

Making the Connection

The keys to building valued, lasting relationships

(Pixabay)

Marshall Communications' Nancy Marshall offers numerous tips on forging blossoming relationships, which start with listening and general interest, then graduate to shared experiences and continued care through emails, texts and hand-written notes. "You never know where a new relationship may lead, but if you put forth the best version of yourself, it will be a positive pursuit," she writes. Full Story: SmartBrief/Marketing (4/23)

Hire Smart

Do you need a freelancer or W-2 employee? Before bringing a new staff member into the team, decide if a W-2 employee or a freelancer is a smarter choice. Virtual Vocations CEO Laura Spawn provides a clear definition of the Independent Contractor Rule and outlines factors the IRS uses to determine worker status, including the relationship, behavioral control and financial control. Full Story: CMSWire (4/26)

The Landscape

Apple to invest $1B in new Raleigh, N.C., campus

(Michael Short/Getty Images)

Apple will spend $1 billion to build a new campus in the Raleigh, N.C., area that will employ 3,000 tech workers -- which is in addition to a similar campus in Austin, Texas, that will open next year. Apple is expected to add 20,000 workers over the next five years, and last year had 147,000 full-time employees, including retail workers. Full Story: CNBC (4/26)

Survey: Americans' confidence in the economy rising Gallup's Economic Confidence Index, which surveys Americans' outlook on the economy, registered at 2 in April, a sharp rise from January's reading of -21. The index is still well short of its pre-pandemic reading of 41. Full Story: The Hill (4/26)

Balancing Yourself

Brain breaks matter in back-to-back meetings

(Microsoft/Brown Bird Design)

New research from Microsoft highlights the importance of giving your brain a break -- even if those breaks last just a few minutes during your busy day. Microsoft has developed a tool that nudges people to schedule meetings at 5 minutes past the hour to promote just a few minutes of a break. If you want to see the benefits of such a tool, check out the images of brain scans of people who go through four meetings with and without brain breaks (Red = More stress, Blue = Less stress). Full Story: The Official Microsoft Blog (4/20)

The Water Cooler

An overdue VHS rental constituted "felony embezzlement" A woman who thinks her then-roommate must have used her account to rent "Sabrina and the Teenage Witch" a whopping 22 years ago and never returned it is now working to have what has been classified as felony embezzlement from her criminal record. The woman thinks the felony on her record, which she never knew anything about, might have cost her job opportunities when employers conducted background checks. Full Story: The Verge (4/26)

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Anthony Hopkins,
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