In Social Media Marketing and Engagement for Libraries on Thursday, October 10, learn how to boost engagement using social media in your library or classroom. This half-day online course will help you understand the foundations of social media engagement and marketing, demystify newer platforms like TikTok, and bolster your confidence using social media tools in your outreach practices.

Course Program

Half-Day Online Course | Thursday, October 10

Session 1 | 12:00-12:55 pm ET

Strategizing for Social Media: How to Plan and Create Engaging Content

Each social media platform has its own unique challenges and opportunities. This session will help you engage your community in your library by teaching you how to create a compelling and actionable strategy for social media marketing. You’ll learn how to evaluate each platform to inform a relevant strategy and how to determine which kind of content works best on each platform. You’ll leave knowing how to integrate the most common platforms into a holistic social media plan for your library.

Session 2 | 12:55-1:50 pm ET

Maximizing Your Reach: Foundations of Social Media Data and Analytics 

How can you maximize your social media impact efficiently? How can you make the most use of each platform’s data analytics to make strategic decisions? This session will help you understand which platform is best to use in different contexts and help you be strategic and data-driven with your social media marketing. 

Session 3 | 2:00-2:55 pm ET

Maximize Your Engagement: Graphic Design Foundations  

What you say in your social media posts is crucial, but how your posts are designed is almost equally important. This session will provide a foundation of graphic design best practices to help you create eye-catching posts users will want to engage with. 

Session 4 | 3:00-3:55 pm ET

Instagram Reels and TikTok for Librarians: How to Reach Your Community without Burning Out

TikTok and IG Reels are still trending, but many librarians are overwhelmed. This session will show you accessible ways to integrate Reels and TikTok into your social media strategy without it becoming just ‘one more thing’ you have to learn. You’ll leave with straightforward tips and tricks for understanding of how the platform works and efficiently building fun content that engages your audience.

Closing Remarks | 3:55-4:00 pm ET

Marketing and Outreach Strategies to Engage Your Community

Half-Day Online Course | Wednesday, Dec. 4

Expand your engagement strategies with Marketing and Outreach Strategies to Engage Your Community, on Wednesday, December 4. Learn innovative ways to connect with and serve your community effectively in this half-day course.

Why take this course: In this half-day, online course, you’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources.

Who should take this course: This course is geared toward librarians with new or emerging marketing and outreach skills and will be most relevant for librarians who are involved in community programming, engagement, outreach, marketing, and communications.

Join as a Group 

Group Rates

Request a discount for groups of 3 or more and work with your colleagues on a project for your library.

Credit Packages

Dedicate a portion of your annual PD budget, towards seats in our courses, and receive 25% off our lowest price for each seat. 

Allocate seats to staff as needs arise over a 12-month period of your choosing. 

Click here to request more information.