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NN/g Newsletter
New Articles

User Journeys vs. User Flows

 

User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format.

 

4 min read

3 Common IA Mistakes (that Are All Due to Low Information Scent)

 

Vague call-to-action verbs, unnecessary parallel language, and conversational tone of voice used in links and navigation labels are confusing. Use labels with strong information scent instead.

 

6 min read


New Videos

🎥 UX Research Roadmaps

 

A UX research roadmap is a living artifact that prioritizes and communicates a team’s future research efforts, from early discovery-based initiatives to later-stage usability testing.
4 min video
 

🎥 Prototype Specifications: 3 Types

 

Element, functionality, and content are three types of prototype specifications that help us document design details that are otherwise easily overlooked.
4 min video

 
The NN/g UX Podcast
27. Customer Journey Management
If you ask experienced UX practitioners how to stay user-centric, you’ll inevitably hear something about the importance of customer journeys. However, as teams become more mature in their UX practices, the number of journeys being tracked and analyzed has been growing, sometimes faster than teams can manage, leading to scattered and uncoordinated redesign efforts. In this episode, we hear some tips about customer journey management from Kim Salazar of NN/g and Jochem van der Veer of TheyDo, a customer journey management platform.

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