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| It's copying Snapchat again By Marty Swant Instagram users hanging out in New York City or Jakarta this week might want to get in the sticker state of mind. Today, the company is rolling out geotagged stickers for Instagram Stories. The feature allows users of the platform's more ephemeral format to post location-based stickers highlighting neighborhoods and landmarks in certain areas within... Read more » |
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| Could reach another 1 billion users By Marty Swant |
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| Promoted Content by BrandShop | | Direct-to-consumer commerce |
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| Einstein, meet Watson By Christopher Heine |
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| Cookie brand's latest marketing stunt By Lauren Johnson |
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| Denny's viral tweet, Snapchat and YouTube data, and connected cars By Christopher Heine It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is it Denny's tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes... Read more » |
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| 3 takes from Resource/Ammirati, Edelman and Huge By Erik Oster With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform. Facebook's decision to imitate some of Snapchat's key features with new launches like Instagram Stories... Read more » |
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| And avoid Twitter's rocky relationship with investors By Christopher Heine Snap Inc., the parent company of Snapchat, today is expected to begin trading on the New York Stock Exchange, where it's reportedly being valued at $24 billion, or $17 per share. The mobile-focused player, founded by CEO Evan Spiegel in 2011, is a classic challenger brand, taking on digital behemoths that came before it as... Read more » |
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| Livestreaming connected people with the news By Lauren Johnson BARCELONA, Spain--Telecoms have notoriously rocky relationships with Facebook and others when it comes to their "pipes" and letting tech companies push data-heavy content like video through them while consumers don't have the data plans necessary to watch them. But as mobile phones become the predominant way that consumers access the internet in parts of the... Read more » |
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| Including Pokemon Go, AI, VR and connected cars By Lauren Johnson BARCELONA, Spain--More than 108,000 people descended on Barcelona this week for Mobile World Congress, which wrapped up today. Here are eight stats that grabbed our attention. 1. Pokemon Go is far from dead During the conference's keynote with Ninantic CEO John Hanke, the company behind the game, it was revealed that the app has driven... Read more » |
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| Analyzed thousands of photos of Antoni Gaudí's buildings By Marty Swant BARCELONA, Spain--IBM has come up with a way to show off the more artistic side of its artificial intelligence capabilities while honoring one of Spain's most famous architects. For this year's Mobile World Congress in Barcelona, IBM tasked its Watson super computer with the understanding Antoni Gaud?'s greatest works such as La Pedrera and la... Read more » |
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