Happy Wednesday!

Today we have Tom Castley, the EMEA VP of Sales at Outreach, looking at the benefits AI can bring to sales organisations and how they should be preparing to implement it in the near future.

“Used efficiently, AI can enhance the work of the salesperson qualifying the lead by bringing relevant information about the prospect in real-time or share content that addresses their immediate challenge,” says Tom.

Also, Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources.

She writes: Build in sections of your emails that can pull dynamic content that can change based on the day of the week, the weather, or a rotating supply of product recommendations or articles.

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