Cloud Leader, Week of May 1, 2017 | Web View |
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| CLOUD LEADER | News and Analysis to Guide Your Strategy |
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| Editor’s Note |  | Ready-to-Go AI Apps You don’t need artificial intelligence to tell you to start taking care of your customers or suggesting products they might want. What AI can do is help you do those vital tasks better. And that is why Oracle has just announced it’s embedding specific AI capabilities—which it calls “adaptive intelligence”—into its apps for commerce, marketing, sales, and service professionals. “These are purpose-built, ready-to-go apps tailored to [specific] use cases,” says Oracle’s Jack Berkowitz. Read more on Oracle AI strategy.
Why does your customer experience need AI? Because although you might have different organizations for marketing, service, and sales, the customer judges you on how it all comes together. Says Oracle Marketing Cloud’s Laura Ipsen, “Every interaction is attributed to the brand.” Read more on customers’ new expectations. | — Chris Murphy, Oracle director of cloud content
Empowering Customer Experience Professionals with AI Apps | |
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