Best practices for EGC.


Today’s Headlines: 02.11.2025
 

New social media features and updates to know this week

Including updates from LinkedIn, Snapchat, Bluesky and more.


The Scoop: Most popular Super Bowl ads celebrate the little guy

Plus: Comms response can’t fully save McDonald’s from E. coli fallout; Trump announces steel, aluminum tariffs.





The Modern Leader series: Employee wellbeing

As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.


The Scoop: Google called out for error-filled AI commercial. Again.

Also: Scouting America’s controversial rebrand yields results; NFL doubles down on DEI.




How AI can help you create, land and track the perfect pitch

 Gain access to journalists and craft personalized outreach.  


Strategy, empathy and a seat at the table add up to success for ING leader

ING America’s head of comms & brand experience leans into early mornings, the Orange Code and a little bit of TikTok.


These Super Bowl strategies had people talking long before kickoff

Doritos and Coors Light use a combination of social and earned media to prolong the conversation. 



A peek behind the curtain with personal finance reporter Chris Taylor

For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.


The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations 

Also: Google lifts ban on AI use for weapons; Mavs’ messaging around Doncic deal doesn’t answer questions.


  Member Content

Use these 3 concepts for better AI prompts

Including sample prompts.


Internal Communications Certificate Course

Jan. 29, Feb. 5, 12, 19, 2025 | 1-3 p.m. ET | Virtual Series


Content Marketing Awards

Deadline: Friday, February 21, 2025


AI Horizons Conference

February 24 - 26, 2025 | Fontainebleau, Miami Beach | Miami, FL


Turning Executive Orders into Practical Messaging

February 26, 2025 | 2-3:30 p.m. ET


Corporate Social Responsibility Diversity Awards

Deadline: Friday, March 7, 2025


Ragan’s Social Media Conference

March 19 - 21, 2025 | Walt Disney World Swan Resort | Orlando, FL



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