We all know how important segmentation is in engaging new and existing customers with relevant messages. How can AI help? One way is by discovering segments you and your team haven’t thought of yet. There’s a lot more to this virtually untapped superpower from genAI models and contributor Lisa Peyton walks through all of it for us today.
And on the B2B side of things, editor-at-large Kim Davis explores the many flavors of GTM motions and why one in particular — product-led growth — is all the rage right now.
Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage.
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
Surveys and research reports to make you a more-informed marketer
The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
“In B2B, every marketing tactic — whether it’s demand generation or brand marketing — benefits from an account-based approach.” Scott Stedman in Why B2B CMOs are frustrated with ABM platforms.
