Using Google Trends to find great stories and 'hotwashing' after crisis

DAILY SCOOP

How brands responded to Queen Elizabeth II’s funeral and JoAnn's TikTok apology

Plus: Tesla’s legal woes.

SOCIAL MEDIA

The one big reason users still log into Twitter

TikTok isn’t everything. Yet.

How to keep perfectionism from holding you back

Perfect is the enemy of great.

DAILY SCOOP

Rocky RTO for many orgs and time to make Super Bowl strategies

Plus: Make sure you’re monitoring your likes.

WRITING & EDITING

How to get great story ideas from Google Trends

Use this resource to boost your content.

CRISIS COMMUNICATIONS

Why and how to 'hotwash' after a crisis

It's an emergency response concept you can apply to your crisis comms.

EMPLOYEE ENGAGEMENT

5 mistakes you’re making with your employer branding

An organization is nothing without the right people.

THE FRIDAY REPORTER

The Friday Reporter: New York Times White House correspondent Jim Tankersley

DAILY SCOOP

NFL fumbles on Latino Heritage Month logo and Instagram partners on media kits

Plus: "Mexican Pizza: The Musical."

RAGAN AWARDS

Ragan Awards highlight: Syracuse University connects with alumni via Instagram Stories

The New York university harnessed its slate of alumni from a range of fields to create innovative content for Instagram Stories. The campaign earned a top spot in PR Daily’s Social Media and Digital Awards for Interactive Content.

DAILY SCOOP

Hardee's takes advantage of MyPillow moment and TikTok wants to BeReal

Plus: Patagonia makes its own path to claim its purpose.

DIVERSITY AND INCLUSION

The big, diverse, multicultural Hispanic web

As we celebrate National Hispanic Heritage Month, remember that this block of Americans is not a monolith.

SOCIAL MEDIA

The Road to Disney: How to engage employees as influencers on social

Ragan caught up with Amanda Ponzar of CHC: Creating Healthier Communities ahead of her session at our Social Media Conference Sept. 21-23 at Walt Disney World.

EMPLOYEE ENGAGEMENT

Webinar: 5 ways to improve your employee experience

Ragan webinar will touch on surveys, technology, benefits and more.