Using marketing to create positive change, insights from marketers who misjudged customers, and more

You may have a vast portfolio with enormous budgets and power that can have a world-rattling positive impact while you get results for your brand. Or you may simply have the ability to create an email campaign that better serves your customer

See examples of altruistic campaigns as well as those simply focused on selling a product – but did so in a positive way that benefited the customer.

Lead attribution is the process of determining which marketing activities should be credited for bringing in a potential customer, also known as a lead. Learn more about the common types of attribution and also the challenges involved.

The type of person who is gracious and open-minded enough to realize they don’t know everything – that sometimes they get it wrong – these marketers search, they ask questions, and they ultimately gain valuable discoveries.

See case studies from a face mask company, ecommerce clothing site, travel booking platform, and press release distribution company.

The Marketer as Philosopher: Become a Force for the Good aims to teach marketers how to improve their marketing skills while applying them to a worthy endeavor.
The MECLABS team is working with a organization called Ten by Three impacted by the current crisis. This unique nonprofit helps alleviate poverty through product sales, so it faces the same challenges as other marketers.
Because it’s a nonprofit, we can show you the methodology in action, step by step, in every episode. It’s your chance to really learn … and your chance to really help.