Good morning, Marketer. Remember, consistency is an important part of adopting any new work strategy.
Stacey Ackerman has been a consistent voice in these Friday newsletters as she walks through each important step in the new framework for agile marketing, the Agile Marketing Navigator. Today, she explains how to integrate Story Points into an agile workflow.
The good news is that Stacey will also be joining The MarTech Conference this fall to make a dynamic virtual presentation about the Agile Marketing Navigator. Another good reason to register free for our event, happening September 28 & 29. (Here are 10 more reasons.)
Chris Wood,
Editor