Good morning, Marketer. Remember, consistency is an important part of adopting any new work strategy.

Stacey Ackerman has been a consistent voice in these Friday newsletters as she walks through each important step in the new framework for agile marketing, the Agile Marketing Navigator. Today, she explains how to integrate Story Points into an agile workflow.

The good news is that Stacey will also be joining The MarTech Conference this fall to make a dynamic virtual presentation about the Agile Marketing Navigator. Another good reason to register free for our event, happening September 28 & 29. (Here are 10 more reasons.)

Chris Wood,
Editor

Getting started with the Agile Marketing Navigator: Story Points

Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.

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3 content challenges and how marketers can overcome them

Increasing content demands are increasing problems.

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B2B buyers are much more concerned about a company’s values than the general public

72% are more likely to buy from socially responsible businesses.

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Webinar: Learn the key to email marketing success

Join Salesforce and Hertz for this live webinar and learn how to maximize marketing spend and optimize best practices with the right email service provider.

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Real Story on MarTech: Getting to DAM 3.0

There are three stages of maturity in the digital asset management space.

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5 Steps: How to succeed with digital work management during the hybrid work era.

This guide is a great first step to understanding more about digital transformation and how to keep pace with the speed of work.

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10 reasons you should attend MarTech online (for FREE!)

Real marketers sharing real advice. No travel hassle or reimbursement requests. Check out why marketers love MarTech!

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Why we care about traditional content management systems, the original no-code tool

Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.

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Cutting-edge martech is just a click away...

Grab your free MarTech pass now and join us online, September 28-29, to discover dozens of tools, technology, and solutions that can help you exceed customer expectations. Available live and on-demand!

See what’s in store

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