Just six percent of nonprofits were using TikTok last year, according to the 2023 Nonprofit Tech for Good Report. While many organizations have cultivated a strong presence on platforms like Facebook and Instagram, efforts still fall slightly behind when attracting the attention of a new generation of givers.
Foundationally, it’s not really about being on any one specific platform, but about how organizations interact and engage with their audiences on those platforms. Whether that’s Instagram or TikTok, designing moments that are culturally relevant and authentic can help encourage Gen Z support and giving.
Join us at 2:00 PM ET on Thursday, December 5th for "Unlocking the Power of Social Sharing: How Nonprofits Can Maximize Support Across Generations”, a webinar that will touch on this issue and many more.
