Storytelling is an important part of data analytics. And with data, a picture is worth a thousand insights. Today contributor Alan K’necht shows how marketers can use visualization tools like Looker Studio and Tableau to paint a picture with actionable data insights.
And the more that data is integrated, the better a business can create relevant experiences for customers. This is especially important for ecommerce businesses where digital experience is everything. Also today, we look at popular new and used books seller ThriftBooks and how it uses data signals from all over to create a successful experience.
Chris Wood
Editor
