DAILY SCOOP

USPS promises reliable holiday deliveries, shoppers plan to avoid Black Friday crowds, and Twitter reacts to McDonald’s Mariah Carey partnership

Also: Reynolds Wrap shares hot dog-inspired turkey recipes, Boeing takes responsibility for Ethiopia crash, and more.

CONTENT MARKETING

Lonely Planet’s new health hub offers glimpse into the future of content

The brand known for its tourism guidebooks is partnering with Healthline Media to offer travelers essential information as vacationers overcome pandemic fears.

PR INDUSTRY

Why you should consider becoming a PR pro

As many workers reconsider their options in a post-pandemic environment, one PR veteran makes the case for the profession.

WINNING CAMPAIGNS

Campaign around OMRON Healthcare’s wearable blood pressure monitors exceeds sales, traffic and media goals

The company partnered with agency MWWPR to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.

RAGAN AWARDS

Entry deadline Friday: Workplace Wellness 100 Awards

Showcase your outstanding employee wellbeing product, technology, tool or solution. Enter by this Friday, Nov. 12.

COMMS WEEK

IPREX nominates Kathy Tunheim a ‘Transformational Communicator’

Identifying an opportunity to connect IPREX professionals through a network, Kathy Tunheim worked to create a platform solution.

DAILY SCOOP

NFL fines Green Bay Packers for lax COVID-19 protocols, US adults consume less news in 2021, and Uber slammed over wait fees for riders with disabilities

Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.

COMMS WEEK

Ketchum’s Nicole Moreo on measuring purpose communications

The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.

LEADERSHIP COMMUNICATIONS

Executive influence—not visibility—is the key for today’s leaders

Here’s how the message can move beyond awareness to make an impact on issues that matter to the business and the world.

6 ways the student-run agency prepares future PR pros

The director of public relations for TCU’s student-led Roxo Agency shares how the experience is preparing her and her peers for a dynamic career.

DAILY SCOOP

General Electric details split into three companies, defining the language of DE&I, and Meta removes thousands of ad targeting topics

Also: Coca-Cola launches experiential Christmas campaign, Robinhood shares information on ransomware attack, and more.

PR INDUSTRY

PR and marketing campaigns seek to honor veterans for Nov. 11 holiday

Brand managers hope to show their gratitude for service members with giveaways and freebies.

RESEARCH SNAPSHOT

Report: Key factors that are tarnishing tech companies’ reputations

A new report from Ketchum suggests that privacy concerns aren’t the only issue forcing consumers to rethink their relationship with gadgets and games.

THE WORKPLACE

7 disastrous myths that are hurting your job search

The recruiting game has changed, as have the rules for jobseekers. Here are seven particularly antiquated notions to scrap.