Utility and informed consent – the “keys” to implementing data privacy policy

Good morning,

Today we have Publicis Sapient’s Director of Digital Identity, Max Kirby outlining challenges inherent in creating a data privacy policy and what companies must consider for policy implementation.

Also Sonjoy Ganguly, Madison Logic’s CPO, shares how marketers can use intent data to optimize their marketing strategies this year.

And finally, BrightEdge’s CEO, Jim Yu highlights three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization.

Enjoy!

Data

Utility and informed consent - the “keys” to implementing data privacy policy

Jacqueline Dooley

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for policy implementation.

The right ways to use intent data: How to pivot strategies in 2021

Sonjoy Ganguly

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read more

Digital Leaders

Digital channel performance: Evangelizing and communicating with the C-Suite

Jim Yu

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. Read more

Digital Marketing

What B2B sales enablement looks like in a post-COVID environment

Jacqueline Dooley

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read more

Data

Three steps to create a 360-degree customer view in 2021

Catlyn Origitano

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. Read more

IBM Watson Advertising

IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more

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Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now

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The Insurer's Customer Acquisition Playbook

A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now

ClickZ Daily: February 2, 2021

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