Nielsen Norman Group

New Articles

UX Roadmaps: Definition and Components

A UX roadmap is a high-level, living artifact that prioritizes and communicates a UX team’s future work and problems to solve. (8 min. to read)

How to Run a Journey-Mapping Workshop: A Step-by-Step Case Study

How to design a journey-mapping workshop that leads participants through current-state assumption mapping, pain-point identification, and future-state visioning. (10 min. to read)


New Videos

Don't A/B Test Yourself Off a Cliff

A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts. (4 min. video)

Is There Value in Having Others than the Designers Work on UX?

Some designers feel that they know everything about UX, including how to do research, so is there any value in having others contribute, whether dedicated user researchers or external consultants? (6 min.video)


Virtual UX Conference

Full event program describing all full-day UX training courses and the virtual conference format.

Taken together, the 3 Virtual UX Conferences allow us full planetary coverage, for easy attendance by people in any time zone around the globe. (The one exception being Kazakhstan. Since we have several customers in Kazakhstan, I do apologize for this, but providing optimal service to the UTC+6 time zone is really hard. However, even in Kazakhstan, you just need to stay up until half an hour after midnight to participate in the September conference, so it's still doable.) The different time zones targeted by each conference are shown on this map of A World of UX:


1-Hour Online Seminars

See list of all 1-hour online seminars, including on-demand courses.


Call for Entries: Intranet Design Annual Award, Year's Best Intranets

Now accepting entries for the annual competition to find the world's best intranet designs.

More information: https://www.nngroup.com/intranet-call-for-entries/ (deadline August 17).


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