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UX will not make you Uber, but it’s still important

Nils Andersson Wimby of Isobar Sweden explores UX and CX's impact on brand differentiation and distinctiveness.
 
How machine learning is transforming retail both online and offline (subscriber briefing)

Ten years ago, using AI to optimise retail was the province of cutting-edge ecommerce powerhouses like Amazon.

But the second half of the 2010s has seen a huge acceleration in the capability and availability of machine learning and deep learning, and an explosion of potential applications; both ecommerce and bricks and mortar.
 
Three dark patterns used by big brands and why they should be avoided

Patricio Robles highlights dark patterns from Airbnb, Amazon and Facebook.
 
WPP CEO Mark Read: “You may know we’ve been trying to ban the use of the word digital”

In only his first year as CEO of WPP, Mark Read has been voted by his peers as the industry’s most influential person (according to Econsultancy’s Top 100 Digital Agencies report, sponsored by MiQ and released today).
 
How YouTube dominates search and how you can optimize your videos to take advantage

YouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic.
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Featured Reports
Social Quarterly: Q3 2019
Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’.
 
Change Management for Marketers Best Practice Guide
Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation.
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See who made the list

Find out who has made it into Econsultancy’s Top 100 Digital Agencies report. 

Produced in association with MiQ, the Top 100 is the UK’s definitive, independent list of digital agencies, ranked by fee income.

Explore the interactive database to see how agencies are performing or to find a new agency to partner with.

 
Find out now
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