Vaccine mandate heads to SCOTUS, Website mistakes

DAILY SCOOP

Biden’s vaccine mandate heads to the Supreme Court, business travel struggles to rebound and Wordle takes over social media

Also: Corona debuts new non-alcoholic beer, Walmart slashes paid COVID-19 leave for workers, and more.

WEBSITES

5 website issues that hurt your brand reputation online

Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.

RESEARCH

60% of CEOs say that defining the voice of the company is their responsibility

The data from Ragan and HarrisX shows how connecting with execs and clarifying boundaries is crucial for communicators looking to make an impact.

LEADERSHIP COMMUNICATIONS

Amazon’s Ty Rogers on how communicators can prove worth to C-suite

The tech company makes PR an essential part of early product development—and asks everyone to participate in the process of explaining value to customers.

DAILY SCOOP

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.

NONPROFIT COMMUNICATIONS

Storytelling tricks that help nonprofits make an impact

Consider these five tips to make your campaigns find new audiences and stick with them over time.

DIVERSITY AND INCLUSION

10 crucial considerations for making digital content accessible

Here’s why accessibility should be at the top of every communicator’s new year’s resolutions—and how to make meaningful change.

A DAY IN THE LIFE

PublicRelay’s Mark Weiner gives advice for 2022: ‘Simply begin’

The new chief insights officer for the media monitoring and analytics brand shares how he is approaching work and success in the year ahead.

DAILY SCOOP

CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform

Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.

PR INDUSTRY

7 New Year’s resolutions PR pros should consider

As we head into another year of uncertainty and digital transformation, here’s how communicators can ensure success.

MEASUREMENT

7 ways artificial intelligence will change the game for PR pros

Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.

VISUAL & VIDEO COMMUNICATIONS

Why and how you should caption your video content

Visual content continues to soar, but you could be leaving out a crucial portion of your audience. Follow these best practices to make your videos more inclusive in 2022.

DAILY SCOOP

Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements

Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.

PR INDUSTRY

5 themes that will define PR in 2022

Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios.