Any drink can quench thirst. Today’s discerning sippers are seeking multifunctional fluids that support well-being, enhance experiences, improve performance, align with social values and taste great. Download this white paper to uncap all this and more:
- Value drivers influencing beverage purchases
- Top three functional benefits sought after by consumers
- A key strategy for appealing to a health-minded market
Download the Cargill Insights Report, "Formulating Beverages for Function & Fun,” and gain valuable insights into the attributes consumers are looking for in their functional beverage purchases. |