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| Lucinda Southern The Economist will balance out resources like budget and manpower so that 30 percent is focused on acquiring subscribers and 70 percent on retaining them. |
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| Tim Peterson Snap is interested in acquiring more teen dramas and hard comedies for its Snap Originals programming slate. |
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| Sponsored Content Triad® Last year, Amazon debuted its second brick-and-mortar concept store. Nike made a "brick-and-mobile" play, enabling shoppers to trigger in-store purchase experiences via their mobile devices. Retailers are boldly evolving their businesses to meet customer expectations in a digitally driven world. Sponsored by Triad(R) |
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| Anna Hensel Target is adding a new private-label lingerie line, as it seeks to capitalize on changing customer preferences and continue its private-label push into more categories. |
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| Tim Peterson Jukin Media and Studio71 have found Publisher Stories perform best when the number of included snaps range from the high teens to the low twenties. |
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| Sponsored Content Swrve It's not entirely unfair to assume that prospective customers are often more beneficial to your bottom line than existing ones. That being said, it never hurts to acquire a few more customers than you need, right? – Wrong. It actually costs 5 times as much to acquire new customers than it does to engage and retain your existing ones. Sponsored by Swrve. |
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| Sponsored Content vizrt Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment, publishers are still aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by Vizrt. |
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