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Vans Is Throwing Itself a 50th Birthday Party—Make That 10 of Them House of Vans pop-ups take experiential marketing 'off the wall' By Robert Klara Faithful wearers of Vans sneakers who happen to live in New York or London already know the local House of Vans as a place to chill out, catch a live band, check out an art installation or (of course) do some ...
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Peet's 50th Anniversary Campaign Celebrates Making Craft Coffee Before It Was Cool Its message: 'coffee first, everything else second' By Katie Richards In honor of 50 years in business, Peet's Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital and social media driven campaign.
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We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers No room for the old ad model in this brave new world By David Shing No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself.
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5 Experiential Marketing Activations From SXSW That You Need to See Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ...
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AdBlock Found Some Ads It Actually Liked, and Ran Them, for Amnesty International Preaching an anti-censorship message By Tim Nudd AdBlock users were probably pretty surprised on Saturday to see actual ads appear—instead of the blank spaces they're used to—in the banner slots on webpages. That's because AdBlock found an ad ...
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McCann Gave Peru's Poorest Children a Chance to Fly in This Adorable Airline Ad Mariela sings in the clouds By Gabriel Beltrone A girl who dreams of singing in the clouds gets to do just that, on her very first airplane flight, in this Peruvian campaign from South American airline LAN and McCann Lima.
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Grown Men Make the Weirdest Sounds of Panic in This Hilarious Ad for Liver Pâté Fear of a green, healthy lunch By Tim Nudd Men, as a general rule, aren't exactly thrilled to eat green lunches. Denmark's most popular brand of liver pâté, Stryhns, runs with that stereotype in this amusing ad—in which male workers ...
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