Veganism is often considered solely in terms of food and diet, but vegan beauty is one of the fastest growing industries with consumers globally. Over the last decade, veganism has gained significant traction worldwide; the number of vegans in the UK quadrupled between 2014 and 2019, while 13% of consumers across Asia
identified as vegan in 2021.1

Every year there are countless trends. Trends for the beauty industry as a whole and those trends for each segment like ingredients, packaging etc. Here in COSSMA’s new trend series, we try to collect as many trends for 2025 as possible. And not just any trends – your most important ones. Which ingredients can not be ignored? How to pack your products now? What tools help to develop the best products? How can we use KI to our advantage? Throughout the year we hopefully will get answers to all those questions... and many more! Let’s stay up to date!

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