WardsAuto Dealer Edition
 
WardsAuto Dealer Edition

FEBRUARY 11, 2022

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Vehicle Demand High Despite Bigger Payments, NY Fed Says

Consumers eventually will reach a point where auto loans and leases become so unaffordable that demand will subside, but that point hasn’t been reached yet, the New York Federal Reserve reports.

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Mullen Pursuing Hybrid Retail Model for Its BEVs

The upstart, Orange County, CA-based battery-electric-vehicle maker says it isn’t going all in on just direct or franchise sales.

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Kia Most Dependable Brand in J.D. Power Rankings

Korean brands dominate the list, occupying three of the top five spots. The most dependable model overall? The high-performance, low-volume Porsche 911.

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Nissan BEV Spot Ranks Atop Most-Viewed Auto Ads

With no NFL games to run ads against as the pro football world takes a week off before the Super Bowl, automakers turned to a variety of other programming to promote their vehicles during the week of Jan. 31.

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Farley: Blue Oval Will Encompass BEVs, ICE Vehicles

CEO Jim Farley dismisses speculation Ford might split into two distinct enterprises even as its ICE and BEV businesses continue to evolve independently.

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