Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting.
April 13, 2021

The media and marketing ecosystems are banking on a swing back toward contextual targeting. No one knows quite how much, but the players have already begun jockeying for position. “Marketers — and agencies — will continue to seek efficiencies,” said Deva Bronson, evp of digital investment at Dentsu Aegis. “We've all trained ourselves to expect those prices. Nobody's going to go pay a $27 CPM. Not after we've all gotten used to paying $15.” Read more below.

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Ivy Liu
Life Beyond the Cookie
Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting.
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Streaming Outside The Box
Alisha Marie and Remi Cruz are two creators who have diversified beyond YouTube to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018.
Sponsored by IBM Watson Advertising
The Ad Council’s use of predictive technology is helping the nonprofit provide Americans with anti-racism resources and COVID-19 vaccine facts.
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DIGIDAY+ MEMBER EXCLUSIVE
The promise of another virtual event when many execs are Zoomed out and feel like it’s impossible to unplug from daily work for a virtual event has some questioning what attendance or networking will be like.
Sponsored by sticky.io & Kount
E-commerce fraud is increasing, and brands and retailers are considering fraud prevention to be a vitally important business practice. Download this report from Modern Retail, sticky.io & Kount to learn what they’re doing to stop bad actors.
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Modern Newsroom
The Post’s news hubs in Seoul and London are meant to ensure the publication has reporters in different time zones to cover news as soon as it breaks.
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Sponsored by Cohley
Peacock Alley is known for its curated collection of luxury bedding. As the company transformed from a wholesale business model to an e-commerce contender, its two-shoots-a-year creative plans had to change with it.
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Future of Work
Publisher commercial execs don’t expect in-person sales meetings to return any time soon, but have adopted various in-person options in the interim.
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Cheatsheets
Pinterest’s “Creator Code” mandatory content policy guidelines will keep its content creators in check, ensuring Story Pins adhere to the tone and brand-safe messaging Pinterest wants to market.
Streaming Outside The Box
Alisha Marie and Remi Cruz are two creators who have diversified beyond YouTube to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018.
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