Kia has released a new ad campaign ahead of the summer sales season that eschews traditional advertising hoopla and gimmicks in favor of two straight-talking kids. The message is simple: Kia has the best value, and it's such a no-brainer, two kids can tell you that. "This campaign is about challenging the conventions of retail...
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May 24, 2018
Morning Digest
What marketers need to know today
Kia’s New Campaign Skips the Hard Sell and Centers on 2 Precocious Spokeskids
Here’s What Ad Buyers Really Thought About Upfronts Week
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