This week's highlights: Battle of the ad phenomena: The Instagram Egg vs. The Super Bowl , Uber is wading into public transit to woo cities , Walmart is facing obstacles overseas , and much more
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WEEKEND ROUNDUP
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Verizon has successfully tested edge computing on a live 5G network

Verizon announced last week that it successfully tested edge computing on a live 5G network in Houston and slashed network latency in half.

Edge computing systems process data locally, like in a nearby data center or on-device, which lessens the strain on networks and improves data reply times.

Verizon's test required engineers to install Multi-access Edge Compute (MEC) equipment and MEC platform software close to the edge of a network facility in an effort to cut down the distance data from a facial recognition application had to move when identifying people.

Verizon's test required engineers to install Multi-access Edge Compute (MEC) equipment and MEC platform software close to the edge of a network facility in an effort to cut down the distance data from a facial recognition application had to move when identifying people.

Business Insider Intelligence's Rayna Hollander has the full story.
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BRIEFING HIGHLIGHTS

Battle of the ad phenomena: The Instagram Egg vs. The Super Bowl

Being the first brand to hatch out of the World-Record Instagram Egg could be considered a more expensive ad buy than a 30-second spot in the Super Bowl, according to comments by VaynerMedia's head of direct-to-consumer Nik Sharma to The Atlantic. Read More →

Uber is wading into public transit to woo cities

Ride-hailing giant Uber launched a new feature last week that allows users in the Denver area to open the Uber app and see public transportation options. Read More →

Walmart is facing obstacles overseas

Walmart's international segment is incredibly valuable, racking up $28.8 billion in net sales in its fiscal Q3 2018. Despite this, Walmart has been running into some issues overseas. Read More →

PayPal Credit reaches $50 billion in total payment volume

PayPal Credit, PayPal's proprietary online consumer financing product, reached $50 billion in total payment volume (TPV) in the US since 2008, when PayPal acquired BillMeLater and rebranded it as PayPal Credit. Read More →

Spotify buys podcast network Gimlet Media for $230 million

Venture-backed startup Gimlet has raised about $28.5 million in funding to date, from investors like WPP and Emerson Collective. Read More →

UK financial institutions will receive more clarity on Open Banking

The Open Banking Implementation Entity (OBIE) has published its Operational Guidelines and accompanying checklist to help financial institutions (FIs) better navigate Open Banking, per a press release. Read More →

Target is growing its new loyalty program

Target is expanding a new loyalty program that offers personalized benefits to members, CNBC reports. Dubbed "Target Circle," the program has been piloting in Dallas but will become available in Charlotte, Denver, Indianapolis, Kansas City, and Phoenix on February 19. Read More →

Tesla acquires Maxwell for $218 million

Tesla announced earlier this week that it agreed to acquire Maxwell Technologies, an electric vehicle (EV) battery manufacturer, for $218 million, according to TechCrunch. Read More →

BB&T acquires SunTrust Banks

Major regional US bank BB&T announced that it's acquiring regional US bank SunTrust Banks in an all-stock deal that will value the combined company at $66 billion and create the sixth-largest bank in the US. Read More →

Google is bringing translation to its Home speakers

Google has added real-time translation capabilities to its Google Home smart speakers, the Home Hub screened speaker, as well as other screened devices from third parties. Read More →
 
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RESEARCH IN FOCUS

5G and the IoT

In this report, Business Insider Intelligence will examine how the introduction of 5G is poised to transform portions of the IoT ecosystem. First, we look at the 5G standard broadly, identifying its strengths and weaknesses in comparison with existing standards, as well as laying out the timeline for rollout and expectations within the wireless industry. Next, we look at the new practices that 5G will enable in the IoT, focusing specifically on the capacity for high-bandwidth remote analytics, as well as the ability to use remote processing centers for mission-critical services. Finally, we examine areas where 5G will leave gaps and how companies will need to cope with the standards’ early limitations. Learn More →

Healthcare Payments

Like other industries, US healthcare has been notoriously slow to embrace new payment systems and processes. But this stagnation is enabling payments firms to capitalize on two key trends — the consumerization and digitization of healthcare to capture a piece of the $3 trillion industry. In this report, Business Insider Intelligence explains how a typical healthcare transaction is structured, identifies the major players in the industry, and pinpoints the most pressing pain points for stakeholders. We then look at the opportunities available to payments companies, and explore specific solutions that could help them attract partners in the space. Learn More →

The Delivery Challenger Report

Rapidly rising e-commerce volumes have put legacy shippers in a bind. Amazon presents the biggest near-term threat to UPS and FedEx's duopoly due to its size, strategic position in the e-commerce market, and wealth of logistics infrastructure. Business Insider Intelligence, Business Insider's premium research service, identifies the four companies that pose the largest threats to UPS and FedEx's duopoly in the US last-mile delivery market. We then unpack the strengths each of these players could bring to the last-mile delivery space. Lastly, we outline concrete steps each of them must take if they hope to maximize their footprint in the market and peel away business from UPS and FedEx. Learn More →
 
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CHARTS OF THE WEEK

Smart TV surge presents an OTT opportunity.

Smart TV surge presents an OTT opportunity.

The share of global consumers who regularly use ride-hailing services has fallen off.

The share of global consumers who regularly use ride-hailing services has fallen off.

Incumbents can appeal to SMBs by focusing their Open Banking services around financial management.

Incumbents can appeal to SMBs by focusing their Open Banking services around financial management.
 
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