 | January 18, 2020 |
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| Verizon to discontinue bundling internet and cable services |
Verizon announced that it would no longer offer home television and internet on bundled, contracted plans, instead opting to give consumers greater flexibility through what it calls Mix & Match.
Mix & Match builds on Verizon's strategy to adapt to changing consumer habits; the company has reported a net loss in Fios TV subscribers every quarter since 2016 – coinciding with the rise of subscription-based internet streaming services.
As mobile operators increasingly bundle media subscriptions with connectivity services, they should heed lessons from the failures of home bundling offerings.
Business Insider Intelligence's Hirsh Chitkara has the full story. |
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